Tips and Best Practice to Get More Genuine Readers from Google for SEO for News Website

  Well, if you have started a news website you will not ignore SEO for your websites.

And after first line you have one question in your mind. Why? Well because SEO will helps website to rank higher in search engines like Google.

We can say that it is essential and very important for news website, as they mostly face huge competition from established websites with strong backlink profiles.

And as per the survey done by Search Engine Journal, more then 93% of online experiences mainly begin with a search engine like Yahoo, Bing and Google. So if your are not thinking about SEO for your news website, you will lose a lots of traffic and money when you compare this with your competitors.

Well if you are plan to do SEO for your news website in 2024. Then you are at right article. And you will learn some important topics as given below:-

  • Top best SEO practices for news websites
  • Top Checklist to get your news site rank higher in Google
  • Top real life example and many more

So without waisting time i will jump to the topics, so let's get started!.
Table of Contents

Ultimate Guide to do SEO for News Website
(1) List your website in Google News
(2) Well Build Architecture for your Website
(3) Focus on Search Intent
(4) Mobile Usability is Mandatory you cannot ignore
(5) Top focus on Trending Topics
FAQ on SEO for News Website Owner
Final Thoughts On Google News SEO

  Ultimate Guide to do SEO for News Website  
  SEO for News Website  
  (1)List your website in Google News  
  Well Google News are the well formatted computer generated vertical search engin which mainly collect aggregates news and different stories and different headlines from number of information sources worldwide.

Once Google will collect the information this will display them based on variety of factors that is vary on user interests, relevancy, content freshness, and authority.
  Google News data  
  Google News top feature is that it is free, and you also have choice to pick topics you are interested. And then Google will provide you with the latest articles.

And Google will shows articles from both Big and smaller blogs with interesting articles.

Well when we say about the website lsited in Google News? There is no such guarantee for that. As Google will picks relevant news stories which is mainly based on the relevance and also depends on EAT concept and many more other factors.

Below are the best pratice which can helps you to get on Google News consistently.
  • (1)Always optimize your images and content for Google News.
  • (2)To get benefits always create a unique sitemap for Google News and subit this to Google directly. And this will helps Google find and index your every page on your new site.
  • (5)Always focus on create news articles that are original, accurate, timely and relevant.
  • (6)News content always be clearly labled and should have below things to follow.
    • (i)Have a unique subfolder (
    • (ii)Each of snews story have descriptive URL reflecting the content topic. Must be simple, easy to read and easy loading within the minimal time.
  • (7)Nowadays mobile pages are in top demand so Accelerated Mobile Pages are the top factor to get more traffic.

  Well every news website creator will upload lots of content to their websites.

As you have lots of content on your website, and whenever a visitors lands on your website, he should be able to find the content easily.

So always a clean and organized website architecture comes into picture. And below are the proven ways to build a well distributed and strcutured website architecture for your news websites.

HomePage:-As you aware that first page of website or we can say homepage is the first thing where most of the user comes to see. And it should be more clear and must be load faster. Below are the useful things for your news website, which need to be taken care to make your website user-friendly.

  • (1)Must have prominent search bar so the people can easily discover what they want.
  • (2)Try to use carousel slideshow showcasing top headlines or the breaking news
  • (3)A curated selection of recent and trending articles
  • (4)You must have clear navigation to main section just like World, Business, Sports, and Entertainment

News Sections:-Well you can divide news content into multiple sections which is based on different categories give below:-
  • World
  • Politics
  • Business
  • Technology
  • Sports & Entertainment
  • And whatever the major topics you cover often on your news site
Always create a proper dedicated landing page for each of the category and must display recent articles related to that topic.

Below is the image of one categories of affiliate products:-
  Affiliate Category  
  Navigation:-Your website must have user friendly navigation system which allows visitors to find the information they seek easily.

And to understand you must go through propular news website in indutry to see how they are crafting their above the fold section and navigation.

Below is the one of the examples of the popular news site TechCrunch;
  Tech Crunch Data  
  As you can see above, the top-level menu it is clear lables for each main section and on left hand side proper navigation.

Mobile Optimization:-Last in the list but not least, you need to optimize your news website for your mobile devices. Why? As we are aware that mobile users are growing rapidly. Every page or news article on your website you should adapt effectively to smartphones and tablets. 

  (3)Focus on Search Intent  
  Well here you need to produce the keyword research to get better results from Google, and it is first thing.

And our main aim is to define that find relevant keywords will help you to drive more traffic. And there are many free guide available on web which helps you find best keyword.

And here are much more important: INTENT.

And you should consider the search intent behind the keyword you have target on your web page.

To understand this we will take an example, someone seach "Breaking News" which likely wants to see that latest information. And on the other hand someone search "News Analysis" is probably looking for a more in depth analysis of a current event.

Below are some quick tips for focusing search intent when optimizing news website:-

Types of search intent:-Well there are four main types of search intent which are Informational, Navigational, Commercial and Transactional.
  • (1)Informational search intent is when a user searches for information about a particular topic (such as “how to create a news website”)
  • (2)Navigational search intent is when a user is looking for a specific website (such as Mashable or The New York Times)
  • (3)Commercial search intent is when a user is looking for products or services before purchasing (such as “news monitoring tools”)
  • (4)Transactional search intent is when a user is ready to make a purchase (such as “buy News Website Templates”)
It is very important to consider intent of every keyword you are picking. Only then can you create relevant content (or news articles) that match the intent.

Always analyze search intent for your target keywords:-
After identified the different types of search intent, you must analyze the search intent for each of your target keywords. And you can do this by looking at the types of results that are currently ranking for those keywords.

And for example, if you target the keyword "Best Mobile", and you will see that the top results are all commercial and transactional, meaning that users are searching for information about the best Mobiles to buy.

Create relevant content:-Once you know the search intent for your target keywords, start creating content that matches that intent.

For example, if you target the keyword “best Mobile,” you need to create content that reviews and compares different laptops. You should also include information about where to buy the recommended Mobiles.  

  (4)Mobile Usability is Mandatory you cannot ignore  
  Google has change there alog time to time but now they indexes websites primarily on how they appear on mobile devices. And this is mainly called mobile first indexing.

So, one of the important factor to optimize your news website for mobile so that people can easily read and share your content on their tablets and the smartphones.

So we can say it is a big reason to focus on improving your website mobile usability is the popularity. And most of the people are now consuming news on their smartphone users.

And as per the survey on web, 55.5% of all traffic come through mobile phones.
  Data flow  
  So we can say you can not ignore mobile optimization. Below are the few quick tips to improve mobile usability of news websites in 2024.
  • (1)First and most important factor is to improve your page load time. Everyone loves faster websites. And mobile users are more likely to bounce from a website which takes a long time to load. And you can improve your loading times by optimizing your images, using a content delivery network (CDN), and minifying your code.
  • (2)And second this is to use large fonts and call to action buttons. As on mobile devices, everything on screen looks small as compared to desktops. So always use bigger fonts for a better user experience.
  • (3)Videos and Images will slow down your websites loading speed. So always use them sparingly in your news site.
  • (4)Always make sure that your website load perfectly on all devices. And you can use a free toll like Google Mobile Firendly test your website compatibility with mobile devices.
  • (5)Always avoid pop ups which can be annoying and intrusive, especially on the mobile devices


(5)Top focus on Trending Topics

  If you are running a new website, you must need to publish lots of content on daily basis. You should always create content on trending and the most hot topics.

So questions comes how can you keep on eye on current events and the trending topics. Well below are some of the best free tools which help us to find the trending topics.

Google Trends:-Well, Google Tends is one of the popular tools which is used by every major news website. And this tools will helps you to get which serach term or topic is searched for over time and across different countries. And you can use Google Trends to find latest trending topics in your industry or to see what people are searching for in general.

Twitter Trends:-If you are searching for some real time events worldwide, then Twitter Trends will helps you. And this will shows you the most popular topicstopics being tweeted about at any time. And you can filter out by location on Twitter Trends to get thrending topic areawise.

BuzzSumo:-BuzzSumi is freemium tool which shows you the most popular content on the social media. And you can ise BuzzSumo to find the latest trending topics in one place. From tracking mentions to finding better content ideas, it has everything covered.

Freedly:-Feedly is one of the free tool which allows you to curate and read content from your favorite websites. If you want to keep an eye on important insights from everywhere, including news websites, blogs, and newsletters – Feedly is an excellent choice.

Exploding Topics:-If you want to find the growing topics before they take off? Then we will suggets you to try Exploding Topics. And this is an amazing tool which helps you to identify emerging tredns before they go mainstream. And you can use Exploding Topics to find trending topics in your industry. And this will also helps you for insights into those topics.

As per the above all topics you should use your common sense. As not all tredning topics are created equal. And you need not to create content on every trending topics.

And reason is that every new tredning topic is not newsworthy. 

  FAQ on SEO for News Website Owner  
  Below are some hot FAQ asked by most of the people on this website:-  
Q1:-How do I rank my news website?

First and most asked questions by very news website owner. So i have define FIVE major areas you need to improve to rank your news website.
  • (i)Keyword optimization
  • (ii)Content quality
  • (iii)Site speed
  • (iv)Mobile-friendliness
  • (v)Backlinks.

Q2:-What are the best free tools for news sites?

This is second most asked questions, so below are the best free tools you can use for news sites are:-
  • Google Search Console (shows insights into how your website is performing in search results)
  • Google Analytics (tracks website traffic and user behavior)
  • Rank Math (helps you optimize your website content for search engines)
  • Google Trends (helps you identify trending topics)

Q3:-How to find the best keywords for a news website?

Well third most important question about the keywords and here you need to consider keyword metrics like search volume, CPC, and competition while doing keyword research. Some of the best tools you can use are Semrush keyword magic, Ubersuggest, and

Q4:-How do I ensure the accuracy of my news articles?

Well here you must need to publish ACCURATE information to build trust with your audience. And lways try not to rely on one source for information. Instead, verify information with at least two to three sources.

Q5:-How can I protect my news website from copyright infringement?

Fifth but important question about copyright below are the few things you can do to protect your news website from copyright infringement:
  • Watermark your images
  • Include a copyright notice on your website
  • Disable right-clicking (it prevents users from copying your content).


  Final thoughts  
  Improving of ranking of every new website is a challenging task. The reason? There’s a HUGE competition.

So to overcome competitors you must need a solid SEO strategy to become ahead of competitors. Keep an eye on the latest SEO trends and adapt accordingly.

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